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From Big-CPA to Startup Ally

Why we built The SaaS Bookkeeper

For nearly two decades, our founder Rusty Hale built his career as a CPA, auditing fast-growing technology companies at pivotal moments like major fundraises, acquisitions, and exits.

Again and again, he saw the same thing: brilliant founders with groundbreaking ideas, but books that weren’t ready for investors.

The result? Delayed deals, reduced valuations, or costly fixes that ate into founders’ time and money.

He realized that if early-stage SaaS companies had specialized bookkeeping and tax support from the start, they could make smarter decisions, scale faster, and raise capital with confidence.

So, to the surprise of his peers, he left a prestigious CPA partnership and launched The SaaS Bookkeeper with a bold vision: to deliver high-quality, SaaS-specific accounting at a startup-friendly price.

Where We Are Today

What began as a solo practice has grown into a dedicated team of CPAs, accountants, tax professionals, and bookkeepers.

Companies Nationwide
Now Serving 0 +
We don’t just “do the books.” We:
  • Build investor-ready financials that withstand due diligence
  • Unlock tax savings unique to SaaS (like R&D credits)
  • Give founders freedom to focus on growth, not books

Our Mission

We believe SaaS founders should spend their energy on building great products, winning customers, and scaling, not untangling accounting. That’s why we’ve built a bookkeeping and tax solution that’s:

SaaS-Specific

Tailored to the unique complexities of your model

Investor-Quality

Accrual-based, GAAP-ready

Affordable

Fixed-fee, predictable pricing

Our Clients' Wins

With our support, founders have:

  • Closed funding rounds with cleaner, faster due diligence
  • Maximized tax outcomes through smart SaaS-specific strategies
  • Unlocked new levels of sustainable growth
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